Refer to the project brief and the additional resources before you begin this project!
(Go through them at least 3 times or till the time you don’t have a mind map in your brain)

Let’s begin

It's time to kickstart the project by taking a crack at building your Elevator pitch.

(Think of this as an introduction to your product- make it remarkable!)

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Elevator Pitch for Ambitionbox

Making a wrong career move is costly - both in time and mental peace. Ambitionbox helps you take an informed decision with real employee reviews and salary insights, so you know what exactly you are getting into. Think of us as your friend on the inside who tells you how it really is - from the actual work culture to the real salaries. With over 1 million+ company reviews and salary insights across India's top organizations, we help professionals make informed career decisions with confidence. Unlike tradition job portals or recruiter pitches, we give you the unfiltered truth from people who've actually worked there. Ready to make your next career move with confidence? Visit AmbitionBox to get the inside scoop."

(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeepers selling the product, churned users, and users using competitor's products. In the case of B2B products identify the decision makers, the influencer, the blocker, and the end-user)

Understanding your ICP

(There are separate tables for both B2C and B2B products, put down your your ICP’s in a Table Format, use this as a reference.
This table makes it super clear for anyone to understand who your users are and what differentiates them)

B2C Table

We have multiple users of a product and not all of them can be our ICP for whom we make our strategies, we need to prioritize.
(use this ICP prioritization table)

Fresh graduates tend to have different priorities. They're primarily focused on interview preparation and understanding potential role responsibilities, with compensation and culture playing a less significant role in their decision-making process.

At the senior and leadership level, while professionals do value insights about compensation and culture, they predominantly secure roles through their professional networks. This makes sense given their years of industry experience and established relationships.

This positions the entry and mid-level segment as particularly well-aligned with our platform's offerings. They're at a career stage where they actively research companies, care about both culture and compensation, and make considered decisions about their career moves. This segment demonstrates the strongest engagement with the type of information that we provide - basically all three - Interview questions, salary, culture.

(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)​

​Understanding Core Value Proposition

(Build your core value proposition by exact what your product does and what problem are you solving)

For ambitious professionals who want to plan their career progression, AmbitionBox is a career intelligence platform that helps you make your next career move confidently by providing comprehensive insights - from interview preparation and verified employee reviews to salary data and culture information.

(Then let's try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.)

Now it’s time for some math, calculate the size of your market.

TAM = Total no. of potential customers x Average Revenue Per Customer (ARPU)
SAM = TAM x Target Market Segment (percentage of the total market)
SOM = SAM x Market Penetration/Share

Designing Acquisition Channel

(keep in mind the stage of your company before choosing your channels for acquisition.)

Organic - The organic channel has been a successful acquisition source. Users primarily search for company information, salary data, and interview experiences. While some basic information is freely available, most valuable content requires registration. This strategy effectively converts visitors into registered users who can then be engaged through targeted email updates. Given its success, it would be strategic to further invest in and scale the organic channel.

Content Loops - There is a huge user generated content loop which is helping the website/app gather information. The users who look for information on ambitionbox are asked to post their own company review/salary information/interview questions anonymously. We can again exploit this loop further by looking for opportunities to improve this further.

Product Integration - Being backed by Naukri has provided significant advantages. The platform benefits from relevant backlinks from Naukri and other InfoEdge group websites, boosting domain authority. Additionally, Naukri's job description pages integrate Ambitionbox's company ratings and reviews when available. There's potential to deepen these integrations and identify other quick wins within the ecosystem.

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Organic Channel

(Understand the existing organic channel strategy for your product and highlight the success and failure thereon.
Provide your suggestions and devise new strategies.)

Step 1 →

Interview questions related keywords:

Below is a list of keywords where ambitiobox is ranking in top 3 results. If you look closely, the patten seems to be "Company Name" interview questions. There are keywords where the patten is "designation" interview questions.

Here are the keywords where we are not ranking well for "designation" interview questions. We are in position 4 to 10 and have a keyword difficulty of less than 30. These should be the ones we could easily target. This would also give us authority to rank for other designations.

This could be easily achieved through this web page by internally linking these pages better.

Salary related keywords

A similar pattern is seen in salary keywords data as well. We rank in top 3 mostly for salary related keywords where there is a company name mentioned -- "company name" salary

We do rank well for certain "designation" salary keywords but there could be a good opportunity to rank on those keywords since those are shorter tail compared to "company" salary. Below are the keywords where KD < 30 and we rank between 4 and 10 for these keywords.

Content Loop

(Keep it simple and get the basics right)

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Step 1 →

Currently the content loop has been implemented on the web/app in the following format:

Content Creator: Users who come looking for salary information, company reviews, interview questions or companies in a particular area.

Content Distributor: Through SEO and partner integrations.

Step 2 →

However the website/app just assumes that some people would click on the 'rate your company' or contribute to the salary or interview related information. We need to create an incentive mechanism so that more users could add the information. These can be done through following ways:

1 - Change the text to 'Pay it forward -> Rate your company' instead of just rating the company.

2 - Show views and upvotes on the information contributed by the user.

3 - Send mailers to the contributors similar to what google maps does to tell them how their content is contributing to helping others make better career decision.

Step 3

(Understand, where does organic intent for your product begins?)

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Step 1 → Identify complementary products used by your ICP

Since the users search for company and salary information during the active job search process only, it makes sense for ambitionbox to have a much deeper integration with Naukri.

Since ambitionbox is a Naukri owned company only, it will be beneficial for both the products to:

1 - Collate more company and salary data through ambitionbox.

2 - Display the data anonymously on the naukri job description pages so that users can take an informed decision on which companies they are applying to.

This can also have some initial resistance from the employers/company representative, however this will be good in longer term for the employers to engage on ambitionbox platform and manage their employer brand. This seems to be less of concern now since I see Naukri already displaying the company ratings on the naurkri platform (being fetched from ambitionbox)

Step 2 → Use the selection framework

Step 4 → Map the customer journey

1 -- Users signups on Naukri and creates a profile --> Since the user is already giving a lot of information about the profile by filling in details, taking company review about her previous employers is easy --> We can easily ask her to give ratings (optional since its not the main reason for her to register) and if she decides to give a rating, we can ask for more information using a popup.

2 -- Users logins to Naukri and modifies her profile after a while to restart her job search journey --> The profile modification page can option for the user to give ratings, very similar to the registration flow.

Step 3 → Design the wireframe with the new integration

Step 3 → Run pilot tests before launching

Step 3 → Measure post-integration metrics

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